Operations Innovation The importance of supply chain innovation to stay competitive in the athletic footwear industry in the US,
A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Ad
![Figure 6.1 from How the adidas Group's Corporate Strategy Has Resulted In Growth and Increased Profitability Within the Sportswear Industry | Semantic Scholar Figure 6.1 from How the adidas Group's Corporate Strategy Has Resulted In Growth and Increased Profitability Within the Sportswear Industry | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/082db43ea7de20f35aacc1448f2ed2ffb8f92f5c/55-Figure6.1-1.png)